Privacy policy

Updated on 24th May 2018

Knight Frank Privacy Policy

Information covered by this Policy

This Privacy Policy applies to the use and processing of Personal Information collected and used by certain members of the Knight Frank Group. Information regarding the structure of the Knight Frank Group is available here, including contact details for the members to whom this Policy applies. For information on the collection, use or processing of Personal Information by other entities in the Knight Frank Group or by our affiliates, business partners or suppliers (whether or not they operate under the name ‘Knight Frank’), please contact the relevant office directly (Knight Frank Offices).

When used herein, the terms ‘Knight Frank’ and ‘we’ refer to the members of the Knight Frank Group on whose behalf this Policy is established.

By using Knight Frank websites and/or mobile applications or providing your Personal Information to Knight Frank, you consent to the collection, use and sharing of your information in accordance with this Privacy Policy. Please read this Privacy Policy carefully and contact us if you have any questions.

Personal Information is information (or any set of separate pieces of information) that could be used to identify you.

If you have any enquiries regarding this Policy or our use of your personal data, please contact the Knight Frank Data Protection Officer (Risk and Compliance department) at 
knightfrank.dpd@fr.knightfrank.com.

Information collected by Knight Frank

We may collect information about you from various sources. This includes information we collect directly from you when you visit our websites, view our online content or use our mobile applications or other services, and from other sources.

Information collected directly from you

We collect information directly from you when you choose to engage with our offers and programmes, create an account on our websites or in our mobile applications, contact us by telephone or email, or provide information directly to us. Examples of information we may collect directly from you include:

• Name
• Email address
• Postal address
• Username and password
• Telephone and/or fax numbers
• Date of birth
• Demographic information
• Payment information (such as a credit card) and bank details
• Future communication preferences
• Telephone number and recordings when you call our Customer Service Department
• Information we collect when you visit our websites, view our online advertisements or promotions, or use our mobile applications or other services

We use cookies and other technologies to collect information when you visit our websites, view our online advertisements or promotions, or use our mobile applications or other services. Examples of information we may collect using these technologies include:

• Information about your browser and operating system
• IP address
• Web pages you visit
• Links you click
• Knight Frank emails you open
• Information collected via mobile applications
• When you download our mobile applications to your mobile device, we may also collect the information you provide. We also collect information automatically through our applications.

Here are examples of the types of information that we may collect automatically via our applications:

• Marketing ID or similar identifier
• Information about your device's operating system
• Information about how you use the application
• Your choices regarding the collection of information via mobile applications
• You can opt out of the continuous collection of information by our mobile application by deleting it from your device.

Precise location data

Our mobile applications may collect precise location information from your device if you consent to the collection of this information. We may use third-party service providers to provide location services using the location data you provide. You may opt out of the continuous collection of this information at any time by adjusting the relevant settings on your device.

Information collected by Knight Frank from other sources

We may obtain information about you from other sources, including publicly available sources, such as the land registry, social media platforms or estate agents recommending other agents. Examples of information we may collect from other sources include:

• Name
• Postal address
• Email address
• Date of birth
• Level of income
• Publicly observed activities or information that you have made public, such as blogs, videos, internet postings and user-generated content.
• Use of this information by Knight Frank

We use the information we collect to offer you products, offers and services, to send you advertisements, offers or other content based on your interests, and to carry out other commercial operations on behalf of Knight Frank. Here are examples of how we may use the information we collect:

• To respond to your questions or requests
• To develop new products and services
• To register you, at your request, for competitions, programmes or offers
• To create and manage your account
• To process payments for purchases or other services
• To provide protection against or identify possible fraudulent transactions
• To send you messages containing information about Knight Frank brands and other content that we think may be of interest to you by email and/or post
• Contact you by telephone regarding Knight Frank brands and other content we think may be of interest to you
• Create and provide marketing offers based on your interests, including behavioural marketing
• Personalise your experience on our websites by presenting products and information tailored to your profile
• Allow you to participate in social media sharing on our websites
• Analyse the use of our products, services and marketing offers, and develop them 
• Enforce our terms and conditions and manage our activities

Knight Frank will only process your information for the purpose of furthering our justified interest. If we receive requests regarding, for example, a product or service, a reminder or specific marketing documents, we will use your personal information to respond to your request. Where we need to manage your account and protect against or identify possible fraudulent transactions, we act in accordance with our legal obligations. We will ask for your consent if we need to process your data for specific purposes only. To ensure that your explicit consent is obtained, Knight Frank will notify you within a reasonable period to ensure that your consent is given in an informed manner.

Information sharing

The success of our business relies on your trust, and we will never share your personal information with non-Knight Frank marketing organisations. We share your personal information within Knight Frank and as described in this Policy. We only share personal information with non-Knight Frank marketing organisations if you have consented to this, or as described in this Policy.

Joint promotions with carefully selected business partners

We may, from time to time, collect personal and other information for the purposes of a joint programme or joint promotion with a business partner and share your information with the latter. For the purposes of this type of programme, we will clearly specify, at the time of collection, that the information will be shared with Knight Frank as well as the participating business partner and will request your consent as required by applicable laws.

Third-party service providers

We engage third-party service providers to carry out various business operations on our behalf. As a result, we share your Personal Information with these service providers. We only provide our service providers with the Personal Information they need to perform the services we ask of them. We therefore contractually require them to protect this information in an appropriate manner and to refrain from using it for any other purpose.

For example, we may use a third-party service provider for the following services:

• Responding to your requests for services and questions
• To host our websites and send our emails and other communications
• To contact competition winners, manage payments and carry out other actions on our behalf
• To analyse our data, sometimes in combination with data from other sources, to send you communications
• To conduct research and analyse data to improve our products, services and websites
• To perform other services at our request

Where permitted by law, we combine the Personal Information that Knight Frank has collected about you with Personal Information that a business partner has collected about you so that we can send joint promotional communications that are customised to you. In such cases, our business partner will not be permitted to use Knight Frank data or the combined data for their own independent marketing purposes. Our service provider will only be allowed to use the combined information set to send you joint communications that we hope will be of interest to you. If you would prefer not to receive these joint communications, you can always opt out by following the instructions provided in them or via this Privacy Policy, as indicated above.

Please click here to find out how to obtain a list of Knight Frank's third-party service providers.

Other situations

We may transfer or process your personal information:

• in the context of the sale of a Knight Frank brand to another company
• when we have received your instructions to transfer the sale of your property to another agent
• to protect, defend or exercise the rights and interests of Knight Frank (including the application of our general terms and conditions)
• when required by law and/or government authorities

Personal Data Retention Period

We will retain Personal Information for the time necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Non-personal and aggregated information

For Knight Frank's own business purposes, we share aggregated and/or anonymous information that does not identify you. For example, we may disclose how many people have visited Knight Frank's websites or services. We may also share aggregated and/or anonymous information with our business partners for their own business purposes.

Your communication options

You have several choices regarding how we communicate with you.

• Communications by e-mail

You can stop receiving promotional messages from Knight Frank by e-mail by following the unsubscribe instructions provided in these messages.

• Post

You can stop receiving promotional correspondence from Knight Frank by post by following the unsubscribe instructions that may be included in these communications. You can also stop receiving these promotional communications by email or post via this Privacy Policy. Please click here to select your country and find out how to unsubscribe.

• SMS

We will only send you promotional text messages if you expressly request to receive them (subscription). You can stop receiving promotional text messages by following the unsubscribe instructions provided in these text messages.

• Telemarketing

We will only contact you by telephone if you expressly request us to do so (subscription). You can stop receiving marketing calls by telling us when we call or by contacting us by telephone or by e-mail at Marketing.Help@knightfrank.com to unsubscribe.

PLEASE NOTE: We will honour your request to stop receiving promotional messages from Knight Frank by email, SMS or post as soon as possible. However, we may continue to send you communications relating to our services. We may keep information in our records to ensure that we respect your request not to receive certain types of messages.

You and your information

To the extent provided by applicable law, you have certain rights regarding the management of the personal data we hold about you.

Access

We take precautions to ensure the accuracy of your personal information. Several Knight Frank programmes give access to consult or update the personal information that you provided when you registered online. Go to the site where you registered to find out if you can consult or update your information there.

If you are unable to access or update this information from the site where you registered, click here to select your country and find out how to access and/or update the personal information you provided to Knight Frank. Knight Frank does not charge for this service and will respond to reasonable requests in a timely manner.

Deleting data

You can delete your Knight Frank online account at any time. Click here to find out how to delete your online account.

This procedure will delete any personal information we hold about you in your account. It also means that any data regarding how you used the online account will be made anonymous.

Deleting your online account will not delete data that you have shared with Knight Frank for reasons unrelated to your online account. If you would like us to delete your data unrelated to your online account, please contact us as indicated below and we will process your request as appropriate under applicable law.

Other rights

To the extent provided by applicable law, you have the right to request the rectification of your personal data, to obtain the restriction of the processing of such data, and to object to its processing (for direct marketing purposes) as well as to its transferability. To exercise any of these rights, please contact us as indicated below.

Consent

If you have consented to the processing of your personal data, you can withdraw this consent at any time by contacting us as indicated below. We will stop processing your personal data as soon as reasonably possible following receipt of your request for withdrawal.

Complaints

If you believe that we have processed personal data in a manner contrary to applicable law, please contact us as indicated below. If you believe that we have processed personal data in a manner contrary to applicable law and failed to remedy that violation in a manner that you deem reasonably acceptable, you may also file a complaint with a supervisory authority (for example, the Information Commissioner in the United Kingdom).

Cookies and other technologies

Knight Frank and our third-party service providers use various technologies to assess how our websites or mobile applications are used, personalise your experience and send you marketing offers, including online content, based on your interests. Here are some of the technologies we may use:

• Cookies

A cookie is a small file that is placed on your device when you visit a site and can be understood by the site that issued it. We use the information collected by cookies to remember you and save your profile and preferences, send you advertisements, offers and other content based on your interests, and evaluate how our websites are used. You can accept or decline these cookies via your browser settings. To find out more, please refer to the cookie settings available in your browser. Please note, however, that without cookies you may not be able to use all the features of our Websites or other websites and online services. Please click here for a list of all cookies used by Knight Frank.

• Other technologies

In addition to collecting information through cookies, tags and JavaScript files, our servers may record information such as your device type, operating system, browser, domain and other system settings, as well as the language your system uses and the country or time zone where your device is located. We may also record information such as the address of the web page that redirected you to our Websites as well as the IP address of the device you use to connect to them. We may record information about your interactions with the Websites, such as the pages you visit. To monitor the servers that collect information by automated means, we place tags on our web pages, i.e. small files that link web pages to specific servers and their cookies. We may also send instructions to your device using JavaScript files or other computer languages to collect the types of information described above and other details relating to your interactions with our Websites.

We may use third-party web analytics services on our Websites, such as those of Google Analytics. These service providers help us analyse how visitors use the Websites. The information obtained for this purpose (including your IP address and other information collected by automated means) will be communicated to these service providers or collected directly by them. To learn more about Google Analytics and how to unsubscribe, please click here.

Third-party plugin and widget providers on our Websites (such as social sharing tools and embedded videos) may use automated means to collect information regarding your use of the Websites and your interactions with these plugins and widgets. We may also receive information that you have made available to these third-party services, including the geographic location of your mobile device and other information about you (such as your name, email address, gender, region, time zone, languages, social media profile URL or personal website URL, biographical information, date of birth, photo, list of devices, educational, academic and professional background, hometown, interests, current city, political views, favourite athlete and teams, family status, religion, partner's name and certain information on security settings) as well as your contacts for these services. This information is subject to the privacy policies or notices of third-party providers of plugins and widgets.

Online marketing

You may receive online marketing offers or other content during your interactions with websites or mobile applications. These online marketing offers come from Knight Frank brands and/or carefully selected business partners. They take into account your interests and are sent to your device by means of a cookie or any other identifier assigned to your device. These cookies or other identifiers are placed in general interest categories that we establish from information such as:

• the web pages you visit and the links you click on the Knight Frank websites and other websites you visit
• the mobile applications you use
• the emails from Knight Frank brands that you open and the links you click in those emails
• demographic data
• offline and online purchase data
• We have designed our online marketing systems to send you these advertisements based solely on data that does not personally identify you.

We respect your privacy

You can limit the receipt of online marketing offers on Knight Frank websites or in our mobile applications in various ways.

Your choices regarding the receipt of online marketing offers on websites

You can visit MyKF.com, where you can choose to unsubscribe from these online marketing offers. Knight Frank will honour your request.

Your choices regarding the receipt of online marketing offers in mobile applications

The operating systems of some recent mobile devices allow you to limit the use of information intended to send online marketing offers in mobile applications. You can check the settings on your device to choose these options in the operating system.

Links to third-party websites and social networks

Knight Frank websites may contain links to third-party websites. As Knight Frank does not control these websites, we encourage you to read the privacy policy of each website you visit.

Social media and third-party plugins

Our websites may include plugins from social networks or other third parties. For example, the Facebook ‘Like’ button is a plugin. Where permitted by law, these plugins may communicate with the party that provided them and send them information, even if you do not click on them. This information may include your IP address, information about your browser and device, and the address of the web page you are viewing on our site. Loading, using or clicking on these plugins can also result in cookies being placed, read and transmitted. These cookies may contain a unique identifier that the social network or third party assigns to you. The loading, functionality and use of the plugins are governed by the privacy policy and general terms and conditions of the party that has provided them.

Logging in via social networks and third parties

Our websites may allow you to log in via a social network account or other third parties. For example, ‘Log in with Facebook’ constitutes a connection via a third party. Logging in to one of our websites via your social network account or any other third party may allow us to collect information that you authorise us to access from that social network or third party. The login function can also transfer information to this social network or third party (such as your username and password) for the purpose of authenticating you. The social network or third party may also automatically collect information such as your IP address, information about your browser and device, and the address of the web page you are viewing on our site. The connection feature may also place and read cookies from this third party, which may contain a unique identifier that the social network or other third party assigns to you. The ability to use this feature and your use of it are governed by the privacy policy and terms and conditions of the party that provided the connection feature.

User-generated content

Please remember that any information you submit or publish to social networking websites as user-generated content becomes public information. Therefore, you should exercise caution when deciding to disclose your personal, financial or other information in such submissions or publications. Knight Frank cannot prevent others from using this information in a way that may violate this Privacy Policy, the law or your privacy and security. Knight Frank is not responsible for the results of such postings.

Data security

Knight Frank endeavours to ensure the security of personal information. We have put in place technical, administrative and physical procedures to protect personal information from loss, theft or alteration.

We restrict access to personal information to those who need to know it for business reasons. We only keep personal information for as long as is deemed reasonably necessary.

Data transfer

We may transfer the personal information we collect about you to recipients located in countries other than the country in which the information was originally collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to recipients located in other countries: (i) we make these transfers in compliance with the requirements of applicable law; and (ii) we protect the personal information transferred in accordance with this Privacy Policy.

We have put in place a General Data Transfer Agreement, procedures and control mechanisms to help ensure the protection of personal information regardless of the country in which it is stored or to which it is transferred. Please contact Knight Frank's data protection officer at knightfrank_dpo@knightfrank.com for a copy of the General Data Transfer Agreement.

Respect for children's privacy

Our Websites are not intended for children under the age of thirteen, and we do not knowingly collect any personal information from children under the age of thirteen on our Websites.

Links to other websites and applications

Our Websites may provide links to other websites and applications for your convenience and information. These websites and applications may operate independently from us. The linked websites and applications may have their own privacy notices or policies, which we strongly suggest you review. To the extent any linked websites or applications are not owned or controlled by us, we are not responsible for their content, any use of the linked websites or applications, or the privacy practices of the linked websites or applications.

Updates to our Privacy Policy

We will publish any changes made to this Privacy Policy and indicate the exact date of its update. If we substantially change this Privacy Policy, we will notify you by email at the most recent address you have provided us with or by posting a notice on this site.

For more information about the personal data we hold about you, how you can access it and how we use it in general, please email our data protection officer at: KnightFrank.DPD@fr.knightfrank.com